Editing is the unsung hero of film. It’s also the unsung hero of selling film, and I figured to honor that fact by listing off what I feel are the most effective, manipulative, or just downright cool scifi trailers to come along. Sometimes it’s the music, the dialogue over certain images, the action editing, or maybe that it’s just a good movie, as in District 9‘s case–I love these trailers, and I love trailers in general. That’s half the reason why I go to see movies nowadays. Except, they had a trailer for something really weird in front of The Thing (not a movie I went to see for the trailers, just so we’re clear, that movie kicks ass), some teenage comedy…

Anywhom…

5. District 9 – Badass

D9 was considered to be a sleeper hit, and word-of-mouth plays a big part of that, which is a good thing. Movies should be rewarded on their standalone merits, rather than merely the merits of their marketing. Of course, this had pretty good marketing, too. I never saw any of the physical stuff, the signs and shit, but I also live nowhere, so never mind. I did however see the trailer, and I’m not one who goes on Apple.com and just sits there watching trailers (if I did, I’d be lost to the Internet in the lamest cyber-addiction yet), so when I did for this one I was skeptical at best. You better be good…

Boy-O, man. This trailer is good mostly because they had an excellent source to draw from. I bet that all the D9 trailers are good. What a great flick…

4. Deus Ex: Human Revolution – Cinematic Trailer

This one gives us a taste of the game’s requisite cyberpunk philosophical tendencies, and segues quick into a tour of the world complete with robot spiders and arms that turn into guns–draws us in, and we haven’t even seen a lick of gameplay. We won’t, and that’s fine because they had my money when they announced this damn game. That’s irrelevant. This trailer, and the Gears of War trailer and the one for Bioshock are analogous to the greater video-game industry’s push toward the big and the cinematic. The movie-like Uncharted 3 just came out and BLEW EVERYBODY’S FUCKING MINDS. I’ll never play it; Uncharted 2 wasn’t my speed, but I think this is a good and bad thing. Who knows if I’ll cook up an excuse here to talk about video-games further–time will tell.

For now, let’s say this. This trailer is really good stuff. Cheesy voice acting and somewhat histrionic lines, “the body will heal, but the mind is not so resilient,” works in tandem, and works quite well for some odd reason. I love the guy who’s like “They cannot stop us. They cannot stop the future.” Since when was “can’t” not good enough? Doesn’t matter–sounds cool.

3. Star Trek – Fan Trailer

Something about this one that I really dig. It echoes the romantic vision of space adventures (but with that modern spice) of the 2009 movie, and has the great sweeping camera moves and energy that make Star Trek stand out from every single one of its predecessors. In particular, I really like that shot of John Cho ready to fight, the way it flows with shots of other characters and you get that big music overlaying the whole thing (Freedom Fighters, by Two Steps from Hell) and dialogue from the gang and Romulan Villain Nero.

2. Avatar: The Aliens Trailer

They played this exact trailer (there are other TV spots like it) during some football game, which my dad was watching on a big, projected screen. I just about wet myself when I saw this trailer, because I, like everyone else, wasn’t 100% sold on the first few trailers for Avatar. This showed a movie that’s exactly what I want to see: Aliens. Not only Aliens, but like, Mega-Aliens. The marines are all OOH-RAH and they’re shooting their future guns and riding their robot suits and it all looks so pretty and violent and all about the space military…

God bless and also screw you to the editor who compiled this. God bless because it’s a great 30-second piece of entertainment, but screw you because you sold me the wrong movie. I would’ve seen Avatar anyway, but this got my hopes up to levels totally unecessary. Somehow, in the context of the movie, the lines, “We got movement out there,” and all that aren’t as exciting.

1. Blade Runner: The Final Cut – The Fountain?

The song, Tree of Life, I believe, is really awesome, very intense, and there’s no better movie to compliment it (aside from, you know, The Fountain) than Blade Runner. If only The Final Cut wasn’t a poop version of The Director’s Cut, this trailer would be perfect, but as it stands, we got all the Blade Runner trappings, snippets of classic dialogue like: More human than human is our motto, and I want more life sprinkly this ominous and foreboding little ad. They somehow made one of the boringest movies on record seem exciting, and for that, I give you five stars.

This was super easy to compile, I’ll do this again.

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